Bare the fruit! Chronicle of a war against plastic in supermarkets

Have you ever heard of the hashtag #desnudalafruta on social networks?

It is a campaign that launched Greenpeace along with other organizations within the movement #BreakFreeFromPlastic (get rid of the plastic). Since 2018 they started with this wonderful campaign worldwide, calling for attention to the companies that produce and consume plastic. In fact, an emphasis was placed on large supermarket chains, which offer food wrapped in plastic unnecessarily, generating a large volume of waste, which generates more pollution in our oceans.



The odyssey continues, moreover, because the vast majority of these companies, worldwide, were not taking responsibility for the damage they cause, nor did they offer many alternatives to their clients.



He boom of plastic: problems and consequences


In the 50's the ‘Boom’ of plastic, and the production of plastic has been increasing year after year, reaching 322 million tons (equivalent to one billion elephants) in 2015. It should be noted that within this figure the synthetic fiber used is not considered in clothing, ropes and other materials, representing 61 million tons in 2016.

At this rate, for the 2025 (within 5 years), this amount will double.



Only the 9% of plastics produced daily today another 12% has been cremated and the Remaining 79% has been disposed of in landfills or remains in the environment.



More of 700 marine species they are affected by the presence of plastics in the oceans (more than 12.7 million tons of plastic pollute our seas year after year).



To take action

According GreenpeaceIt is not enough just to clean the contamination from the rest, but to denounce the facts to the big companies that generate millions of tons of plastic waste a year. And so began the fight against plastic in supermarkets. And so the campaign began #desnudalafruta in Spain. A group of Spanish citizens organized to make a massive complaint to food-selling establishments, by photographing fruits and vegetables wrapped in plastic bags (single-use) and posting them on their networks.



Giving visibility to this fact helps to make the community aware of ending the culture of the 'Use and throw'. In this way, large companies will not only do a "mea culpa", but will take corrective measures and gradually generate changes with the aim of eliminating single-use plastics that do so much damage to our planet.



Companies that joined the campaign in Spain


It is nice to see when people and companies begin to become aware of the damage that we can generate in the long term. This is a ranking of the first 4 supermarket chains that have joined the fight, according to Greenpeace Spain:

Eroski: They pledge to cut 20% of their plastics by 2025 and allow their customers to bring their own packaging for purchases.



Lidl: With a clear strategy since 2018, they have been fulfilling their commitments to reduce the use of plastics to 20%. And they have removed all disposable cutlery, plates, straws and plastic cups.



To field: With the most ambitious goal of all supermarkets, they want to reduce the use of plastics by 50% by 2030.



Aldi: Like others, they propose to reduce plastics by 20% by 2025. However, the elimination of packaging has only occurred in some fruit and vegetable products. Its strategy focuses on creating measures of recyclability, reduction of packaging or substitution by other materials.



However, other supermarkets like Carrefour, which is not among the top in making changes to its policies, it offers as an alternative 100% cotton tights in the fruit and vegetable section to replace plastic bags. Also, they have changed the plastic containers for the glass ones to carry olives and pickles.



Let's leave the culture of using and throwing away

We even think that every time we buy, both fruits and vegetables need a plastic wrap for hygiene measures, but nature has already taken care of that. It is enough only to wash them correctly. Here we leave you some tips that you can use for washing.



It is important to keep in mind that mother nature offers all the protection measures for the consumption of its fruits, it gives us organic materials to manufacture products that end up being biodegradable, among other benefits. That humans, many times, adapt our customs due to the overwhelming routine we live in, but that does not mean that we also have to burden our environment.



You can also join the campaign Bare fruit! Every time you go to a supermarket and see this abuse of plastic use, take a photo and upload it to your networks with the hashtag #desnudalafruta and label or mention the responsible company. Together we can change this!



Little steps make big changes



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