The importance of LGTBI referents in the business world - Productos Ecológicos


The importance of LGTBI referents in the business world

Since the arrest of Stormé DeLarverie in the Stonewall riots, the flame of the LGTBI+ movements was lit, it was then when this woman, lesbian and black, began to fight for the rights of the collective.


On June 28, 1969, the police raided The Stonewall Inn, a bar in New York City . At the time, drag was forbidden and Stormé was wearing his male costume.
It all started when a policeman, believing he was a man, blurted out a “Come on, faggot!”. Stormé, accustomed to fighting for her race and sexual orientation, revolted against the insult by claiming dignity. After a round with him, Stormé shouted to the people standing there, “Are you not planning to do anything?”


His neighbors in the West Village, his male and female partners, decided to confront the police for several weeks defending their right to live their sexuality freely. The rest, we already know.

Stormé served as an inspiration and gave rise to people of the collective to unite and fight for their rights, as well as being a reference, since she was one of the first women who dressed as a man and, after her, other female colleagues began to imitate her.

This story is just one example of how important role models are in the different stages of history. In cinema, television, and other sectors, it is only in recent years that we have begun to see people from the collective occupying leading roles.

But… what about the corporate sector? The reality is that, depending on the sector in which we move, the collective is more or less represented. The banking world is still one of the most conservative and in the ICT sector, diversity is still a pending issue.

The reality is that diversity is a positive thing in the business world and companies have a lot to gain. From the fact that a diverse team is more effective at developing solutions, innovating and creating, to the fact that organizations that are lgtbi friendly are the engine of change.

At BRUSHBOO we want this positive diversity to reach all sectors, because we are very aware of the need for someone, as Stormé did, to light the fuse of change.
We encourage you to share with us on our Instagram or Facebook who is your benchmark in the business world!


"Lots of little people, in little places, doing little things, can change the world."