In the 1960s, in the United States, a small retailer began to popularize the term Black Friday in order to increase its sales before the Christmas holidays.
It has been such a boom around the world that in 2015 Green Friday was born as a counterpoint, but what is it really?
Driven by organizations such as
ECODES
,
WWF
y
Ecoserveis
together with some representatives of the European Commission started the “Green Friday” initiative to fight against excessive consumerism.
As a result, more than 200 retailers from all over the world joined forces to offer up to 40% discount on sustainable products only. The idea is to encourage people to buy more sustainable fashion, organic food, natural cosmetics or products that replace plastic completely so that the amount of waste disposed of afterwards is as little as possible.
Year after year more and more companies and brands join this initiative that is gaining more and more popularity. 100 % sustainable clothing, vegan products or, like those from
Brushboo
Bamboo brushboos are perfect for replacing more polluting items.
As the day is dedicated to responsible, green and ethical consumption, there should not be so much consumerism, but there is.
In case you buy something, do it from eco-sustainable companies and brands. If you have the need to consume a product, that’s fine, but try to make sure it’s from sites or stores that are respectful of people and the environment. You can discover new brands that will surprise you. This date can also be used to get a head start on the Christmas shopping that is just around the corner. The best time to buy them may be now, so you can take advantage of the discounts provided by these eco brands!
At Brushboo we have decided to stand up to Black Friday and, for this reason, we have launched the
Green Days
. The message is clear: try not to buy for the sake of buying, take advantage of discounts only if you need a specific product, if you want to renew some of your eco items or if you want to start your Christmas shopping and prepare gifts for that person you have in mind.
In these
Green Days
we have agreed with
Folia Project
an association dedicated to reforesting the planet; and with every order placed at Brushboo from November 27th to 30th, we will plant a tree with the name of the person who placed the order.
We want to leave our mark on the planet as well as on you and yours, so we hope to plant as many trees as possible. Your name, or the name you want to give to your tree, will be part of some place in Spain!
It’s time to think about the planet and consume as little as possible, but don’t worry, there are always eco and sustainable alternatives if you need to buy a specific product or if you want to give something to that special person. Be responsible with your purchases and… help us plant trees!
For more information, questions or doubts you may have, please send us an e-mail to hello@brushboo.com.
