The most important Earth Hour in more than 10 years

Turn off the light: “Everything will be fine”…

You may wonder where this initiative came from. In Sydney, in 2007, theWorld Wide Fund For Nature (WWF) together with the advertising agency Leo Burnett, launched this great campaign, which today is joined by more than 188 countries with the purpose of stopping the damage and deterioration of biodiversity and curbing the climate crisis. It is a call to governments, companies and society in general to become aware.

“Earth Hour”. is an act of solidarity that comes at the perfect time, given the health crisis we are going through today and we are the key to stop this virus. With solidarity and the famous phrase #yomequedoencasa.

On Saturday, March 28, we ask you to turn off the lights from 8:30 p.m. to 9:30 p.m. in Spain. The “electrical blackout” is voluntary and also covers the use of electronic devices of all kinds. Salvo, we will give a hopeful message from our windows or balconies with the Morse code:

This action, in a symbolic way, aims to transcend in our society to adopt measures against climate change, counteracting the emission of CO2, saving energy, reducing light pollution and reducing the use of toxic materials for the environment, which can be replaced by other ecological alternatives.

ecological alternatives

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Let’s encourage our friends and families to participate. If you live with roommates, encourage them, or if you have children at home, teach them the importance and purpose of this act. It is the perfect time to come together as a family and community, sharing an hour of reflection: how important it is to take care of our environment for our own well-being. If our health is affected, our daily activities and relationships will also change.

More than 500 municipalities in Spain joined this event in the 2019 edition. The great thing was that more than 18,000 monuments around the world turned off their lights. Among them: The Eiffel Tower, The Vatican City, The Pyramids of Egypt, Red Square in Moscow, The Acropolis in Athens, Plaza Cibeles, The Alhambra, The Sagrada Familia, among others.

It costs us nothing to turn off our lights for an hour. It will be a wonderful act of solidarity and community where everyone can give each other a virtual hug and send a positive message.
You know, you have an appointment with Mother Nature and with your community.

Want to be part of the solution?