Off to light: “Everything will be ok”...
You'll wonder where it went out this initiative. In Sydney, in the 2007, the “World Wide Fund For Nature" (WWF) together with the advertising agency Leo Burnett, behind this great campaign to the today add more than 188 countries, with the purpose of halting the damage and deterioration of the biodiversity and to halt the climate crisis. It is a call for participation to the governments, businesses and society, in general, to be aware.
“The Hour of the planet” consists in an act of solidarity that comes in the perfect moment, given the health crisis through which we are passing today, and we are the key to stopping this virus. With solidarity and the famous phrase #yomequedoencasa.
The Saturday, march 28, we ask you to turn off the lights from 20:30 hrs to 21:30 hrs in Spain. The “power outage” is voluntary and also includes the use of electronic devices of all kinds. Except, we will give a message of hope from our windows or balconies with the morse code:
This action, in a symbolic way, it pretends to transcend in our society to adopt measures against climate change, counteracting the emission of CO2, saving energy, reducing light pollution and reducing the use of toxic materials to the environment, which can be changed by other alternatives ecological.
we Encourage our friends and families to participate. If you live with roommates, encourage them, or if you have children at home, teach them the importance and the purpose of this act. It is the perfect time to meet family and community, sharing a time of reflection: what is important is to take care of our environment for our own well-being. If our health is affected, our daily activities and our relationships also take a change.
More than 500 municipalities in Spain, is joined to this act in the edition of 2019. The greatest thing was that most of the 18,000 monuments around the world turned off their lights. Among them: The Eiffel tower, The Vatican City, The Pyramids of Egypt, Red Square in Moscow, The Acropolis of Athens, The Plaza Cibeles, The Alhambra, The Sagrada Familia, among others.
It doesn't cost us anything to turn off our lights an hour. It will be an act of solidarity and community is wonderful where all the world can give a hug, virtual, and sending out a positive message.
You know, you have a date with mother nature and with your community.